Voters shopped on their mobile devices while they waited in line at the polls on Election Day


A quarter of all sales on Election Day (25.1%) took place on smartphones, according to data provided by Adobe, up 28.3% from smartphone sales activity last year. In total $1.48 billion was spent online, up 13.2% year-over-year. While that’s in line with growth over the first few days of November, the numbers indicate that while voters waited in line to cast their votes, they did a little shopping, Adobe told MarketWatch. “Shoppers increasingly made purchases via mobile devices on Election Day, driving 51.6% of visits and 32.6% of revenue,” the report said. “Smartphones led the way for mobile at 44.3% of visits and 25.1% of revenue.” Adobe expects U.S. online sales to increase 14.8% to $124.1 billion for the holiday season, from Nov. 1 to Dec. 31. The Amplify Online Retail ETF

IBUY, +2.64%

has rallied 12.7% for the year to date while the SPDR S&P Retail ETF is up 7.3% for the period, and the S&P 500 index

SPX, +1.57%

is up 4.4%.

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